Privacy Policy

1. Data protection at a glance

General information

The following information provides a simple overview of what happens to your personal data when you visit this website. Personal data is any data that can be used to identify you personally. For detailed information on the subject of data protection, please refer to our privacy policy listed below this text.

Data collection on this website

Who is responsible for data collection on this website?

Data processing on this website is carried out by the website operator. You can find their contact details in the "Information on the Controller" section of this privacy policy.

How do we collect your data?

One way your data is collected is by you providing it to us. This may, for example, be data you enter into a contact form.

Other data is collected automatically or with your consent by our IT systems when you visit the website. This primarily includes technical data (e.g., internet browser, operating system, or the time the page was accessed). This data is collected automatically as soon as you enter this website.

What do we use your data for?

Some data is collected to ensure the website functions correctly. Other data may be used to analyze your user behavior. If contracts can be concluded or initiated via the website, the transmitted data will also be processed for contract offers, orders, or other service requests.

What are your rights regarding your data?

You have the right to receive information about the origin, recipients, and purpose of your stored personal data at any time, free of charge. You also have the right to request the correction or deletion of this data. If you have provided consent for data processing, you may revoke this consent for the future at any time. Furthermore, you have the right to request the restriction of the processing of your personal data under certain circumstances. You also have the right to lodge a complaint with the competent supervisory authority.

If you have any further questions regarding data protection, please feel free to contact us at any time.

Analysis tools and third-party tools

When you visit this website, your browsing behavior can be statistically evaluated. This is primarily done using analysis programs.

Detailed information about these analysis programs can be found in the following privacy policy.

2. Hosting

We host our website content with the following provider:

Webflow

The provider is Webflow, Inc., 398 11th Street, 2nd Floor, San Francisco, CA 94103, USA (hereinafter "Webflow"). When you visit our website, Webflow collects various log files, including your IP addresses.

Webflow is a tool for creating and hosting websites. Webflow stores cookies or other recognition technologies that are necessary for the display of the site, the provision of certain website functions, and the assurance of security (necessary cookies).

For details, please refer to Webflow's privacy policy: https://webflow.com/legal/eu-privacy-policy.

The use of Webflow is based on Art. 6(1)(f) GDPR. We have a legitimate interest in ensuring our website is displayed as reliably as possible. If corresponding consent has been requested, processing is carried out exclusively on the basis of Art. 6(1)(a) GDPR and Section 25(1) TDDDG, insofar as the consent includes the storage of cookies or access to information on the user's device (e.g., device fingerprinting) within the meaning of the TDDDG. Consent can be withdrawn at any time.

Data transmission to the USA is based on the EU Commission's standard contractual clauses. Details can be found here: https://webflow.com/legal/eu-privacy-policy.

The company is certified under the "EU-US Data Privacy Framework" (DPF). The DPF is an agreement between the European Union and the USA designed to ensure compliance with European data protection standards for data processing in the USA. Every company certified under the DPF commits to adhering to these data protection standards. Further information on this can be obtained from the provider at the following link: https://www.dataprivacyframework.gov/participant/6365.

Data processing

We have entered into a data processing agreement (DPA) for the use of the aforementioned service. This is a contract required by data protection law, which ensures that the provider processes the personal data of our website visitors only according to our instructions and in compliance with the GDPR.

As part of our business operations, we work with various external service providers. We only share personal data with them based on a valid data processing agreement (DPA) in accordance with Art. 28 GDPR. We work with the following service providers:

  • Growth Hub (DSD)
DSD Growth Hub (marketing communication and patient care)


We use the DSD Growth Hub service provided by DSD Planning Center S.L. ("DSD Planning"), c/ Ochandiano, 10, Planta 1, 28023, Madrid, Spain (registered in the Madrid Commercial Register, Volume 30354, Sheet 84, Page M-546270, Section 8ª; Tax ID: B86563285; Email: dpo@digitalsmiledesign.com), to support our marketing communications and patient care. DSD Growth Hub allows us to manage patient inquiries in a structured manner, send appointment reminders and follow-up communications, and—provided you have given your explicit consent—send information about our treatment offerings via email or SMS.
The following personal data is processed when using DSD Growth Hub: name, email address, phone number, appointment history, and general information regarding the treatment category (e.g., implant, aesthetic treatment). Detailed clinical findings or diagnoses are not transmitted.
The legal basis for appointment-related communication is Art. 6(1)(b) GDPR (performance of a contract). The legal basis for marketing communication is Art. 6(1)(a) GDPR (consent). To the extent that general treatment categories are processed as health data within the meaning of Art. 9 GDPR, this is done exclusively on the basis of your explicit consent pursuant to Art. 9(2)(a) GDPR.
Your consent to marketing communication is voluntary and does not affect your treatment. You may withdraw it at any time with future effect by sending an email to info@laechelnundmehr.de or by replying "STOP" to the SMS. The lawfulness of data processing carried out prior to the withdrawal remains unaffected.
DSD Growth Hub uses the GoHighLevel platform from HighLevel, Inc., USA, to provide its services. Data is stored on servers in the USA. Transfers to the USA are based on the European Commission's Standard Contractual Clauses pursuant to Art. 46(2)(c) GDPR (Implementing Decision (EU) 2021/914). Furthermore, GoHighLevel is certified under the EU-US Data Privacy Framework.
We have entered into a data processing agreement with DSD Growth Hub as required by data protection law pursuant to Art. 28 GDPR. This ensures that DSD Growth Hub processes our patients' personal data exclusively according to our instructions and in compliance with the GDPR.
Further information on data protection at DSD can be found at: https://digitalsmiledesign.com/privacy-policy

This website uses the online reception service 321 MED

for digital, online-based communication and interaction between patients and healthcare facilities and/or medical practices. The service provider is 321 MED GmbH, Wernerwerkstraße 4, 93049 Regensburg, Germany.

321 MED enables us to provide immediate online support to our patients as well as fast and uncomplicated communication with them. If you enter data on our website via our online reception, such as your contact details, for the purpose of communicating with us, this data is stored on the servers of 321 MED in Germany. Depending on the individual configuration and input, personal data and/or health data may be collected as part of the use of our online reception service.

The use of 321 MED is in the interest of an appealing presentation of our online services and the provision of immediate and fast service. This constitutes a legitimate interest, with the legal basis being Art. 6 (1) (f) GDPR. Data processing via 321 MED is carried out using the data you provide/enter based on your consent, Art. 6 (1) (a) GDPR. If you provide optional data such as gender or health data, the data processing is based on your consent in accordance with Art. 9 (2) (a) GDPR.

If you do not want your data to be transmitted to 321 MED, you can revoke your consent to the processing of your personal data or health data at any time by sending us a message. If you revoke your consent, your data will be deleted by us or by 321 MED. Please note that in this case, you may no longer be able to fully use all functions of our online reception service. Data stored by us or 321 MED for other purposes remains unaffected by this. The legality of data processing operations already carried out remains unaffected by the revocation.

We have concluded a data processing agreement (DPA) with the provider 321 MED as required by data protection law. This is a contract that ensures that the respective provider processes personal data of our website users only according to our instructions and in compliance with the GDPR.

Further information on the data processed via 321 MED, as well as which cookies we use and how you can manage your cookie settings, can be found in the 321 MED privacy policy at https://321med.com/de/dataprotection.

3. General information and mandatory information

Data protection

The operators of these pages take the protection of your personal data very seriously. We treat your personal data confidentially and in accordance with statutory data protection regulations and this privacy policy.

When you use this website, various personal data are collected. Personal data is information that can be used to identify you personally. This privacy policy explains what data we collect and what we use it for. It also explains how and for what purpose this happens.

Please note that data transmission over the internet (e.g., when communicating via email) may have security vulnerabilities. Complete protection of data against access by third parties is not possible.

Information about the controller

The controller responsible for data processing on this website is:

Zahnarztpraxis Christina Becker Hauptstraße 70

55743 Idar-Oberstein

Phone: 06781-44267

Email: info@laechelnundmehr.de

The controller is the natural or legal person who, alone or jointly with others, decides on the purposes and means of processing personal data (e.g., names, email addresses, etc.).

Storage duration

Unless a more specific storage period is stated in this privacy policy, your personal data will remain with us until the purpose for data processing no longer applies. If you assert a legitimate request for erasure or revoke your consent to data processing, your data will be deleted, provided we have no other legally permissible reasons for storing your personal data (e.g., tax or commercial law retention periods); in the latter case, the deletion will take place after these reasons no longer apply.

General information on the legal basis for data processing on this website

If you have consented to data processing, we process your personal data on the basis of Art. 6(1)(a) GDPR or Art. 9(2)(a) GDPR, provided that special categories of data are processed according to Art. 9(1) GDPR. In the event of express consent to the transfer of personal data to third countries, data processing is also based on Art. 49(1)(a) GDPR. If you have consented to the storage of cookies or access to information on your device (e.g., via device fingerprinting), data processing is additionally based on § 25(1) TDDDG. Consent can be revoked at any time. If your data is required for the fulfillment of a contract or for the implementation of pre-contractual measures, we process your data on the basis of Art. 6(1)(b) GDPR. Furthermore, we process your data if it is necessary for the fulfillment of a legal obligation on the basis of Art. 6(1)(c) GDPR. Data processing may also take place on the basis of our legitimate interest pursuant to Art. 6(1)(f) GDPR. Information on the relevant legal basis in each individual case is provided in the following paragraphs of this privacy policy.

Recipients of personal data

As part of our business activities, we work with various external parties. In some cases, this requires the transmission of personal data to these external parties. We only pass on personal data to external parties if this is necessary for the fulfillment of a contract, if we are legally obliged to do so (e.g., passing on data to tax authorities), if we have a legitimate interest in the transfer pursuant to Art. 6(1)(f) GDPR, or if another legal basis permits the data transfer. When using data processors, we only pass on our customers' personal data on the basis of a valid data processing agreement. In the case of joint processing, a joint processing agreement is concluded.

Revocation of your consent to data processing

Many data processing operations are only possible with your express consent. You can revoke consent you have already given at any time. The legality of the data processing carried out until the revocation remains unaffected by the revocation.

Right to object to data collection in special cases and to direct marketing (Art. 21 GDPR)

If data processing is based on Art. 6(1)(e) or (f) GDPR, you have the right to object at any time, for reasons arising from your particular situation, to the processing of your personal data; this also applies to profiling based on these provisions. The respective legal basis on which processing is based can be found in this privacy policy. If you object, we will no longer process your personal data unless we can demonstrate compelling legitimate grounds for the processing that override your interests, rights, and freedoms, or if the processing serves the establishment, exercise, or defense of legal claims (objection pursuant to Art. 21(1) GDPR).

If your personal data is processed for the purpose of direct marketing, you have the right to object at any time to the processing of your personal data for the purposes of such marketing; this also applies to profiling insofar as it is related to such direct marketing. If you object, your personal data will subsequently no longer be used for direct marketing purposes (objection pursuant to Art. 21(2) GDPR).

Right to lodge a complaint with the competent supervisory authority

In the event of violations of the GDPR, data subjects have the right to lodge a complaint with a supervisory authority, in particular in the Member State of their habitual residence, place of work, or the place of the alleged infringement. The right to lodge a complaint is without prejudice to any other administrative or judicial remedies.

Right to data portability

You have the right to have data that we process automatically on the basis of your consent or in fulfillment of a contract handed over to you or to a third party in a common, machine-readable format. If you request the direct transfer of the data to another controller, this will only be done to the extent that it is technically feasible.

Information, rectification, and erasure

In accordance with applicable legal provisions, you have the right at any time to obtain free information about your stored personal data, its origin and recipients, and the purpose of the data processing, as well as a right to rectification or erasure of this data. You can contact us at any time regarding this or any other questions about personal data.

Right to restriction of processing

You have the right to request the restriction of the processing of your personal data. You can contact us at any time to do so. The right to restriction of processing applies in the following cases:

  • If you contest the accuracy of the personal data we have stored, we generally need time to verify this. For the duration of this verification, you have the right to request the restriction of the processing of your personal data.
  • If the processing of your personal data was or is unlawful, you may request the restriction of data processing instead of erasure.
  • If we no longer need your personal data, but you require it for the exercise, defense, or establishment of legal claims, you have the right to request the restriction of the processing of your personal data instead of its deletion.
  • If you have filed an objection pursuant to Art. 21(1) GDPR, a balancing of your interests and ours must be carried out. As long as it has not yet been determined whose interests prevail, you have the right to request the restriction of the processing of your personal data.

If you have restricted the processing of your personal data, this data—apart from its storage—may only be processed with your consent, for the establishment, exercise, or defense of legal claims, for the protection of the rights of another natural or legal person, or for reasons of important public interest of the European Union or a member state.

SSL or TLS encryption

For security reasons and to protect the transmission of confidential content, such as orders or inquiries that you send to us as the site operator, this site uses SSL or TLS encryption. You can recognize an encrypted connection by the fact that the browser's address line changes from "http://" to "https://" and by the lock symbol in your browser bar.

When SSL or TLS encryption is activated, the data you transmit to us cannot be read by third parties.

4. Data collection on this website

Cookies

Our websites use "cookies." Cookies are small data packets that do not cause any damage to your device. They are stored on your device either temporarily for the duration of a session (session cookies) or permanently (permanent cookies). Session cookies are automatically deleted after your visit. Permanent cookies remain stored on your device until you delete them yourself or until they are automatically deleted by your web browser.

Cookies can be placed by us (first-party cookies) or by third-party companies (so-called third-party cookies). Third-party cookies enable the integration of certain services from third-party companies within websites (e.g., cookies for processing payment services).

Cookies serve various functions. Many cookies are technically necessary because certain website features would not function without them (e.g., the shopping cart function or video playback). Other cookies may be used to analyze user behavior or for advertising purposes.

Cookies that are required to carry out the electronic communication process, to provide certain functions you have requested (e.g., the shopping cart function), or to optimize the website (e.g., cookies for measuring web traffic)—known as "necessary cookies"—are stored on the basis of Art. 6(1)(f) GDPR, unless another legal basis is specified. The website operator has a legitimate interest in storing necessary cookies to ensure the technically error-free and optimized provision of its services. If consent for the storage of cookies and comparable recognition technologies has been requested, processing is carried out exclusively on the basis of this consent (Art. 6(1)(a) GDPR and Section 25(1) TDDDG); consent can be revoked at any time.

You can configure your browser to notify you about the placement of cookies, allow cookies only in individual cases, exclude the acceptance of cookies for specific cases or in general, and activate the automatic deletion of cookies when closing the browser. If cookies are disabled, the functionality of this website may be limited.

You can find details about which cookies and services are used on this website in this privacy policy.

Communication via WhatsApp

We use the instant messaging service WhatsApp, among others, to communicate with our customers and other third parties. The provider is WhatsApp Ireland Limited, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland.

Communication is protected by end-to-end encryption (peer-to-peer), which prevents WhatsApp or other third parties from accessing the content of our communications. However, WhatsApp does have access to metadata generated during the communication process (e.g., sender, recipient, and timestamp). We also point out that, according to its own statements, WhatsApp shares the personal data of its users with its parent company, Meta, based in the U.S. Further details on data processing can be found in WhatsApp's privacy policy at: https://www.whatsapp.com/legal/#privacy-policy.

We use WhatsApp based on our legitimate interest in communicating as quickly and effectively as possible with customers, prospective clients, and other business and contractual partners (Art. 6(1)(f) GDPR). If consent has been requested, data processing is carried out exclusively on the basis of that consent; this consent can be revoked at any time with future effect.

The content of communications exchanged between you and us on WhatsApp will remain with us until you request its deletion, revoke your consent for storage, or the purpose for data storage no longer applies (e.g., after your request has been processed). Mandatory legal provisions—particularly retention periods—remain unaffected.

The company is certified under the EU-U.S. Data Privacy Framework (DPF). The DPF is an agreement between the European Union and the United States intended to ensure compliance with European data protection standards for data processed in the U.S. Every company certified under the DPF commits to adhering to these data protection standards. You can find further information from the provider at the following link: https://www.dataprivacyframework.gov/participant/7735.

We use the "WhatsApp Business" version of WhatsApp.

Data transfer to the USA is based on the European Commission's standard contractual clauses. Details can be found here: https://www.whatsapp.com/legal/business-data-transfer-addendum.

We have configured our WhatsApp accounts so that they do not automatically sync with the address books on the smartphones being used.

We have entered into a data processing agreement (DPA) with the aforementioned provider.

5. Social Media

Instagram

This website incorporates features from the Instagram service. These features are provided by Meta Platforms Ireland Limited, Merrion Road, Dublin 4, D04 X2K5, Ireland.

When the social media element is active, a direct connection is established between your device and the Instagram server. This informs Instagram that you have visited this website.

If you are logged into your Instagram account, you can link the content of this website to your Instagram profile by clicking the Instagram button. This allows Instagram to associate your visit to this website with your user account. Please note that as the provider of these pages, we have no knowledge of the content of the transmitted data or its use by Instagram.

This service is used based on your consent in accordance with Art. 6(1)(a) GDPR and Section 25(1) TDDDG. You may withdraw your consent at any time.

To the extent that personal data is collected on our website with the help of the tool described here and forwarded to Facebook or Instagram, we and Meta Platforms Ireland Limited, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland, are jointly responsible for this data processing (Art. 26 GDPR). This joint responsibility is limited exclusively to the collection of data and its transfer to Facebook or Instagram. Subsequent processing by Facebook or Instagram after the transfer is not part of the joint responsibility. Our joint obligations have been set out in a joint processing agreement. You can find the text of the agreement at: https://www.facebook.com/legal/controller_addendum. According to this agreement, we are responsible for providing data protection information when using the Facebook or Instagram tool and for the secure implementation of the tool on our website in compliance with data protection law. Facebook is responsible for the data security of Facebook and Instagram products. You can assert data subject rights (e.g., requests for information) regarding the data processed by Facebook or Instagram directly with Facebook. If you assert your data subject rights with us, we are obligated to forward them to Facebook.

Data transfer to the USA is based on the European Commission's standard contractual clauses. Details can be found here: https://www.facebook.com/legal/EU_data_transfer_addendum, https://privacycenter.instagram.com/policy/ and https://de-de.facebook.com/help/566994660333381.

You can find more information on this in Instagram's privacy policy: https://privacycenter.instagram.com/policy/.

The company is certified under the EU-US Data Privacy Framework (DPF). The DPF is an agreement between the European Union and the USA designed to ensure compliance with European data protection standards when processing data in the USA. Every company certified under the DPF commits to adhering to these data protection standards. Further information is available from the provider at the following link: https://www.dataprivacyframework.gov/participant/4452.

Applications

We collect and process personal data as part of the application process (Art. 6(1)(b) and (f) GDPR). If no employment contract is concluded, the controller will delete the data six months after notifying you of the rejection, unless there is a legitimate interest (such as the burden of proof under the General Equal Treatment Act) that prevents deletion.